||Seeing a need for better
tasting products for people with diabetes, we started a company gives 50% of
its profits to diabetes research and offers the best products available. We had
lots of experience to draw upon including living with type 1 diabetes for many
years and educating people with diabetes. We started with just 3 products and
in 1992 we made our first contribution of $15,000. As the company has grown, so
has our contribution to diabetes research. To date, our contribution has
totaled over $11,000,000.
Over these years we've had many opportunities
to hear from our customers. Contributing to research is certainly gratifying -
it's why we're here, but it's also wonderful to read the letters we get from
our customers. They not only applaud us for donating so much of our profits to
research, but they consistently rave about the taste of our products. The
greater our sales, the greater the contributions we make each year. And when a
cure is finally found, we'll happily go out of business.
Photo: Founders of FIFTY
50 Foods Gary Russell, President, has had type 1 diabetes for over 35 years.
Pat Gawdun, Vice President, is a Registered Dietitian and past Chairman of the
New Jersey Affiliate of the American Diabetes Association.